For all of you contemplating advertising your online business on the web, check out this info from a David Hallerman interview last week. David told Beet.TV's Kate Lyon that in the long run, few advertising formats would be more effective than video advertising. Paid search will be likely be strong in the upcoming year, especially as a direct marketing tool, but for pure emotional impact, video is hard to beat.
Read/see more @ http://www.beet.tv/2006/11/the_future_of_o.html
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